Bringing in the 2018 New Year, the lifestyle brand launched a new winter line. Photographers, videographers, and models attended this event to kickoff the brands latest drop. This was an all-day event beginning at 10 am and lasted until around 7 pm that night. Models came from all over, most are popular on social media, and some seen professionally on the runway. Familiar faces like TevG, Joshua Ralston, Aly Spoon, Steph Rosa, Evelor Savior, and Mary Espiritu modeled the hoodies on set. Not to mention photography by iamwulf, and Dreylon Vang captured the day with Avin Art on videography. Appearances by JT Holmes and Executive Styles were also made to show their support. I have attached links to their media at the end for reference.
Overall, it was a great time dressing the models, playing around with accessories to make the shoot more fun, and just networking with new faces. Food, music, and the exchange of contacts made this a great way to build our clientele as a brand. The Power line consists of hoodies available in black on black, black on red, red on white, and white on red. There was also the release of exclusive merchandise that has embroidery on the back of the hoodies.
DP Apparel also showed off their clothing line, Unstoppable during the launch, and both brands shared models to show off their lines. Derek Perez is the face behind this label and showed off black on white and white on black tees, and hats. It was great that both brands had the opportunity to work along side each other to show off their product and build relationships with their clientele. To get more info on the lines that were shown in this launch party, and the models that were seen in them click on the various links below and they will take you directly to those individual sites.
Featured Models
Special Guest Brand
Photography
Written by: Alexandra Foster, PMO Journalist