Peri Warren, (P) 21, from Minnesota, is the founder and lead strategist of New League Social, a sports blog that presents content of style, sports, and culture. She has taken the LEAGUE to a whole new level: both as a blog, where she curates original and inspired content, and as a brand. Her projects are definitely keeping her busy, but being “authentically grounded in one’s purpose” is her definition of success at the end of the day. P’s words are significant because as ideas begin to grow, it is easy to fulfill one’s purpose with a fraudulent means of achievement.
“Money? Sure. Nice whips? Great. But being able to be unapologetically you at all stages of your journey is the dopest measure of success”.
Five years from now P plans to grow the LEAGUE into a boutique consulting agency that combines strategic branding and creative ideation plus activation. However, she stays open-minded to the idea that time may lead her into a new direction, and that she is all for it. Essentially, her faith in God sustains the faith that she has in herself to continue to be unique in her mindset within the business world.
P’s inspiration comes from her dad because he exposed her to his world of sports business and the people that truly have the power when it comes down to it. Altogether, pursuing a perspective of what really goes on in this business, gave P a critical sense of awareness. She understood the lack of honesty, diversity, and unique leadership that became essential aspects to consider in her interest not only within this career but to make a difference with her presence.
P possesses a keen interest in others. She says that this passion stems from guiding individuals into discovering, and manifesting their own purpose. She continues on this path to ultimately flip the script in sports culture and puts any hard times that may come into the hands of faith.
In the immortal words of Tupac Shakur: "through my faith in God, through my faith in the game and the through my faith that all good things come to those who stay true."
The best part about the way that P contributes to society is by being a visionary. She wants to bring something to the table that is not already there. People can learn a lot from stepping outside of their normal routine, and in my opinion, P paves out her future in this way. The most challenging part about her aspirations is the competition of sports. She explains that social media adds to this competition because people only see the highlights of someone's life, which makes it even more crucial to reveal their entire truth.
“People just see me traveling to all these games, meeting with legendary athletes and rockin' Gucci. Let me tell you about how many nights I stayed up to figure out how to code my own website, how many meeting requests I have had declined, or the overall enigma of being a Black woman in sports”.
Essentially, P does not consider herself as a benefactor towards the sports culture, but a guide in consulting others in continuing to succeed. She expresses that her journey has taught her how to hustle, and how to be the best. When it comes down to it, her dad is her go to for advice. She also closely confides in her aunt Shirley who has fed her mind with creativity.
If I took one thing away from my interview with P, it was that she comes with a lot of wisdom. Her responses bring out a critical thinker, who is spirited in exercising all of her options.
Peri Warren possesses unique character, and it made this article even more exciting to put together.
Thank you, P. !
A link to P's social media and website are below, and if there are any questions do not hesitate to contact me directly through the site or by my means of communication!
@perichantelle www.newleaguesocial.com
Written by: Alexandra Foster, PMO Journalist
IG @alexandraaafoster Email: AlexandraFosterJ@gmail.com